Snowbird Mooney at sunset
Todd Gilles

AVIATION · ADVENTURE · STORYTELLING

Todd Gilles

SnowbirdtheMooney

Phoenix, Arizona, US
Travel & Events · Autos & Vehicles · Lifestyle

Let’s work together →

THE COMMUNITY

275.1k total followers

Public snapshot · September 26, 2026
View live media-kit statistics ↗

ABOUT ME

Making aviation impossible to scroll past.

Todd Gilles is a commercial pilot, aviation content creator, and full-time ice dance coach based in Phoenix, Arizona. Best known online as @snowbirdthemooney, Todd creates aviation content that blends high-performance flying with humor, storytelling, and adventure, helping introduce general aviation to a new generation of viewers.

A former Team USA ice dancer and current coach, Todd brings an entertainer’s mindset to aviation media, building a rapidly growing audience across Instagram, Facebook, TikTok, and YouTube through cinematic flying content, creative challenges, and large-scale audience participation projects.

His flagship series, “Flying 5 Feet Per Follower,” turns his audience growth into real-world aviation missions, with Todd increasing the distance of his flights as his follower count climbs toward an eventual goal of flying around the world. He also hosts the “Follower Flight Plan,” a community-driven aviation event where pilots and followers help plan and participate in multi-stop flying adventures across the western United States. Todd’s content has featured collaborations with aviation and lifestyle brands including Aircraft Spruce & Specialty Co., Hartzell Propeller, Insta360, Garmin, Method Seven, and AOPA.

Whether he’s flying formation over the Arizona desert, documenting major aircraft upgrades, or turning audience ideas into aviation adventures, Todd’s goal is simple: make aviation feel exciting, approachable, and impossible to scroll past.

BRAND PARTNERS

Brands I’ve worked with

CASE STUDIES

Past projects

Results below are the public figures captured September 26, 2026.

Insta360

Insta360 Creator

Photography & Videography

Content highlighting the Camera and the content that can be produced on it.

Started 10/21/25

158.5kTotal views
2.9kTotal likes
213Total comments
9 Instagram reels · View project details
Public campaign results captured September 26, 2026
DeliverableViewsLikesComments
Instagram reel 1 ↗13.5k40025
Instagram reel 2 ↗22.5k69059
Instagram reel 3 ↗15.1k35559
Instagram reel 4 ↗13.6k12422
Instagram reel 5 ↗16.7k2162
Instagram reel 6 ↗34.2k43310
Instagram reel 7 ↗14.8k1559
Instagram reel 8 ↗21.0k43515
Instagram reel 9 ↗7.2k8812

Ekster®

Ekster Wallet Promo

Lifestyle · Cars & Planes & Transportation · Travel & Events

A campaign where the content was place in the middle of my normal content

Started 07/01/25 · Ended 07/01/25

31.7kTotal views
1.1kTotal likes
17Total comments
1 Instagram reel · View project details
Public campaign results captured September 26, 2026
DeliverableViewsLikesComments
Instagram reel 1 ↗31.7k1.1k17

Aircraft Spruce

2026 Follower Flight Plan Presented by Aircraft Spruce

Travel & Events

An Air Tour voted on by my followers

9.0kTotal views
133Total likes
17Total comments
1 Instagram reel · View project details
Public campaign results captured September 26, 2026
DeliverableViewsLikesComments
Instagram reel 1 ↗9.0k13317

Lightspeed Aviation

Lightspeed Giveaway

Travel & Events

A giveaway to promote safety!

9.6kTotal views
116Total likes
16Total comments
1 Instagram reel · View project details
Public campaign results captured September 26, 2026
DeliverableViewsLikesComments
Instagram reel 1 ↗9.6k11616

AUDIENCE & PERFORMANCE

A closer look

A dated snapshot of my public media kit. For current numbers and recent posts, view the live statistics ↗.

Instagram audience and performance

Data from the last 30 days. Source last updated Sep 26, 2026; captured September 26, 2026.

Followers
228.3k
Engagement
3.2%
Follower Engagement
0.09%
Total Posts
514
Total Impressions
77.1k
Total Engagements
2.8k
30 Day Total Reach
94.8k
Avg Likes
155
Avg Comments
13
Avg Reels Views
5.5k · per reel
Avg Reels Watch Time (Seconds)
7.8 · per viewer
Total Reels Watch Time (Hours)
129.7 · last 30 days
Avg Story Views
1.1k · per story
Gender
Male: Male · Female: 94.0%
Age And Gender
13-17 · 15.4% · 18-24 · 38.7% · 25-34 · 33.5% · 35-44 · 7.2% · 45-54 · 3.2%
Top Countries
🇺🇸 United States · 59.5% · 🇬🇧 United Kingdom · 10.8% · 🇨🇦 Canada · 5.3% · 🇦🇺 Australia · 4.5% · 🇩🇪 Germany · 2.5% · 🇳🇱 Netherlands · 1.6%
Top Cities
New York · 5.8% · Melbourne · 5.4% · Sydney · 5.0% · Phoenix · 4.8% · Los Angeles · 3.9% · Houston · 3.4%
YouTube audience and performance

Data from the last 30 days. Source last updated Sep 25, 2026; captured September 26, 2026.

Subscribers
2.2k
Content Engagement
1.4%
Total Videos
118
Total Impressions
1.0k
Total Engagements
14
Avg Likes
13
Avg Comments
0
Avg Video Views
0 · per long-form
Avg Video Watch Time
-
Avg Shorts Views
409 · per short
Avg Shorts Watch Time
1s · per viewer
Gender
Male: Male · Female: 60.7%
Age And Gender
13-17 · 6.4% · 18-24 · 9.1% · 25-34 · 31% · 35-44 · 33.0% · 45-54 · 13.2%
Top Countries
🇺🇸 United States · 23.7% · 🇮🇩 Indonesia · 8.4% · 🇵🇭 Philippines · 7.5% · 🇮🇳 India · 6.7% · 🇬🇧 United Kingdom · 4.0% · 🇩🇪 Germany · 3.1%
TikTok audience and performance

Data from the last 90 days. Source last updated Sep 26, 2026; captured September 26, 2026.

Followers
14.9k · +0.3% last 30 days
Engagement
5.6%
Total Videos
139
Total Impressions
113.6k
Total Engagements
6.4k
Avg Views
12.6k
Avg Likes
632
Avg Comments
33
Gender
Male: Male · Female: 93.0%
Age And Gender
18-24 · 41% · 25-34 · 34.6% · 35-44 · 14.6% · 45-54 · 7.2% · 55-64 · 2.6%
Top Countries
🇺🇸 United States · 70.5% · 🌏 Others · 26.7% · 🇬🇧 United Kingdom · 1% · 🇨🇦 Canada · 0.6% · 🇦🇺 Australia · 0.2% · 🇧🇷 Brazil · 0.2%
Top Cities
🇺🇸 Dallas · 0.7% · 🇺🇸 Houston · 0.7% · 🇺🇸 Denver · 0.7% · 🇺🇸 Atlanta · 0.7% · 🇺🇸 Chicago · 0.7% · 🇦🇺 Sydney · 0.1%
Facebook audience and performance

Data from the last 30 days. Source last updated Sep 26, 2026; captured September 26, 2026.

Followers
11.8k
Engagement
1.1%
Follower Engagement
0.36%
Total Impressions
21.2k
Total Engagements
246
30 Day Total Reach
43.6k
Avg Reach
2.7k
Avg Impressions
3.5k
Avg Likes
34
Avg Comments
7
Avg Reels Views
3.5k
Avg Reels Watch Time (Seconds)
9.0
Total Reels Watch Time (Hours)
36.6
Threads audience and performance

Data from the last 30 days. Source last updated Sep 26, 2026; captured September 26, 2026.

Followers
17.8k
Engagement
3.6%
Total Engagements
2
Total Impressions
63
Avg Views
32
Avg Likes
1
Avg Comments
0
Gender
Male: Male · Female: 94.8%
Age And Gender
13-17 · 14.3% · 18-24 · 40.9% · 25-34 · 32.3% · 35-44 · 7.0% · 45-54 · 3.2%
Top Countries
🇺🇸 United States · 59.5% · 🇬🇧 United Kingdom · 9.5% · 🇦🇺 Australia · 4.9% · 🇨🇦 Canada · 4.8% · 🇩🇪 Germany · 2.1% · 🇿🇦 South Africa · 1.9%

OPEN FOR PROJECTS

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